Promote Your Music with Amazon AMP

Promote Your Music with Amazon AMP One of the most meaningful ways to connect with fans is to talk to them. [Wow, Captain Obvious; great insight!] But I mean it literally: TALK to them. Not like you’re shooting a viral video, but rather taking part in a patient conversation. Your closest fans will appreciate the chance to interact with you […]

A Musician’s Guide to Threads

A Musician’s Guide to Threads By now you may have heard about Meta’s “Threads” taking over the social media micro-blogging space where Twitter once ruled king. In Episode #343 of the DIY Musician Podcast, we chat with Rachel Bearinger, independent musiciand and social media strategist for CD Baby, about: What sets Threads apart What it means for DIY musicians And […]

How to (Legitimately) Boost Your Song Streams

How to (Legitimately) Boost Your Song Streams There’s a lot of talk in the music industry today about bot streams and fake playlists. It’s a very real problem, not just because big artists and labels are buying bunk plays that are monetized (fraud!), but because junk traffic ruins platforms’ ability to gather useful data about an artist’s ideal audience.  That […]

5 Things Musicians Get Wrong About Advertising

5 Things Musicians Get Wrong About Advertising In the realm of music marketing, artists often hold misconceptions that hinder their adoption of advertising as a powerful tool. In episode #340 of the DIY Musician Podcast, Chris Robley engages in an insightful conversation with Kyle “Circa” Lemaire from Indepreneur. Together, they debunk five statements commonly heard from musicians and set the […]

How to Reach Fans Beyond Social Media

How to Reach Fans Beyond Social Media We all know the importance of social media in connecting with fans, but relying solely on those platforms can limit our opportunities for growth and deeper connections, and can also feed into social media burnout. In episode #339 of the DIY Musician Podcast, Chris and Cristina delve into an exciting world of unconventional strategies […]

TIDAL Artist Home: Everything Musicians Need to Know

TIDAL Artist Home: Everything Musicians Need to Know With tens of thousands of new tracks released every day, it’s important to visually differentiate yourself from other artists. Especially before an upcoming release or promo cycle. Think about your own listening habits: it’s often something you SEE that entices you to hit play — an artist photo, a band name, an […]

15 Email Marketing Mistakes Musicians Make

15 Email Marketing Mistakes Musicians Make Email marketing is direct, personal, and (relative to something like social advertising) affordable.  Plus, an email address is like someone’s online ID, so while fans might hop from social platform to platform, they’re likely to still have the same email addy for years and years. Which is why email is still the most effective […]